Making STRENGTH Even Stronger With a Powerful Brand Refresh

STRENGTH IN THE CITY is focused on promoting fitness, wellness, and community engagement across multiple U.S. cities. Through a series of monthly events and annual all-day fitness festivals, SITC provides a unique and immersive experience, featuring a range of activities such as group workouts, fitness challenges, and educational workshops. This combination attracts fitness enthusiasts of all levels and fosters a strong sense of community and camaraderie among participants.

In addition to promoting health and fitness, SITC is deeply committed to giving back to the communities it serves. Each event directly supports the STRENGTH IN THE CITY Foundation, which is dedicated to youth development and environmental protection. By championing these causes, SITC demonstrates its commitment to fostering a brighter future for the next generation while also promoting sustainability and environmental stewardship.

SITC came to us with a strong vision and sense of mission. What they needed now was a branding refresh to truly take the events company to the next level. Their goals were to create a modern, professional look to attract both new event participants and sponsors for those events. First and foremost, we were tasked with designing a new and improved logo that perfectly encapsulated the core of the brand. After developing a variety of options, the winner was based on inspiration around a map pin and a heart combined into one.

As part of the brand refresh, SITC needed a new website that would help to accomplish its business goals. The team asked us to create a website that would more easily showcase its upcoming events, enable the promotion of other services, and make it easier to navigate. They also needed us to bring greater visibility to the sponsorship and partnership opportunities that help support and fund their mission.

We designed and developed an inspiring new website that beautifully encapsulated the STRENGTH IN THE CITY mission. We wanted users who visited the site to be inspired instantly and feel connected to the community. We managed to achieve this through the use of the new branding, powerful photography, and video content that perfectly captured the high-vibe, high-energy feel of the brand.

The best way to capture the essence of SITC's events was through the use of photography and videography. We worked closely with SITC's team to understand the brand values and messaging they wished to convey through the visuals. Our experienced team of photographers and videographers worked seamlessly together to capture stunning visuals that truly captured the essence of SITC - where the unified togetherness, passion, and camaraderie amongst attendees shone through.

We utilized a variety of techniques, including slow-motion shots, dynamic angles, and playful lighting to create an immersive experience for viewers. This resulted in a large portfolio of imagery that could be leveraged by the SITC marketing team for use on the website, social accounts, and other marketing assets. We also delivered two video recap edits that captured the unique energy of experiential fitness events that took place in Chicago and San Diego.

Our efforts helped SITC bolster their already celebrated brand. Now they have a visual identity that unifies all of their assets and speaks to their unique audience. Their website serves as a home base where all of their important information can be hosted, making it easy for interested parties to sign up for their events. Updated imagery really communicates the electricity of their events, and serves to attract new participants and brand partners.

SITC is now able to scale their team accordingly and more efficiently create and share content. They can be proud to show off their new, professional look with the world and use their updated brand assets to continue to grow within their industry.