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2024 B2B Buyer Trends & Bold Predictions for 2025

As we enter 2025, it's time to start thinking about your B2B buyer journey strategy for next year. Step one is understanding what your customers want.

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Top Strategies for Boosting Buyer Consideration in B2B Marketing

The consideration stage of a B2B buyer's journey is where potential customers turn into long-term clients. And we've got the top strategies right here.

November Social Media Holidays

November 2024 Social Media Holidays + ChatGPT Prompts

Explore how your B2B brand can creatively celebrate and promote engagement with your audience through these November 2024 holidays. Use ChatGPT prompts to inspire unique social media ideas.

Crafting the Ultimate YouTube Content Strategy for 2024

Prepare your YouTube channel for success in 2025 with a strong content strategy. Learn how to connect with your audience, set clear goals, and stay ahead of the latest trends for lasting growth.

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Oct 3, 2025

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2024 B2B Buyer Trends & Bold Predictions for 2025

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Nov 14, 2024

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Top Strategies for Boosting Buyer Consideration in B2B Marketing

Content Creation

Oct 17, 2024

November Social Media Holidays

November 2024 Social Media Holidays + ChatGPT Prompts

SEO

Content Creation

Strategy

Oct 10, 2024

Crafting the Ultimate YouTube Content Strategy for 2024

Content Creation

Oct 10, 2024

WordPress versus Webflow

Webflow vs WordPress: Which Is Better for B2B in 2025?

Strategy

Oct 10, 2024

The Power of B2B Email Marketing

Unlocking the Power of B2B Email Marketing for Lead Generation in 2025

Content Creation

Strategy

Oct 10, 2024

B2B Innovation in 2025

The Ultimate Guide to B2B Innovation in 2025

Strategy

Oct 10, 2024

The best b2b marketing channels in 2025

Maximizing B2B Growth: The Best B2B Marketing Channels to Leverage in 2025

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Oct 10, 2024

Ai in 2025

How To Leverage Artificial Intelligence in 2025

Strategy

Oct 10, 2024

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How to Implement Marketing Automation: Strategies & Tips for 2025

SEO

Strategy

Oct 10, 2024

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How To Create And Optimize Your 2025 SEO Strategy

Content Creation

Strategy

Oct 10, 2024

An illustration of a browser window with the Steel Croissant website address in the top left corner. The page is labeled "The Digital Marketing Content Strategy." It includes a five step process that reads "Discovery, Strategy Development, Execution, Evaluation, and Results."

How To Create a Winning Digital Marketing Content Strategy for 2025 and Beyond

SEO

Content Creation

Strategy

Oct 10, 2024

Crafting the Ultimate YouTube Content Strategy for 2025

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Oct 10, 2024

B2B Account Based Marketing

A Comprehensive Guide to B2B Account Based Marketing (ABM) in 2025

SEO

Strategy

Oct 10, 2024

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2025 Guide to Increasing Traffic, Leads, and Optimizing Conversions

SEO

Oct 9, 2024

How to Choose the Best B2B SEO Agency for Your Business

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Sep 27, 2024

Elevating SEO Through B2B Website Structure Optimization

Elevating SEO Through B2B Website Structure Optimization

SEO

Sep 25, 2024

Top B2B SEO Agency Leaders for 2025: The Experts in Driving Quality Leads

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Sep 23, 2024

October 2024 Social Media Holidays + ChatGPT Prompts

Content Creation

Aug 28, 2024

September social media holidays

September 2024 Social Media Holidays

Content Creation

Aug 23, 2024

YouTube and the Marketing Funnel

Integrating YouTube into the B2B Content Marketing Funnel

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Jul 26, 2024

Voice search optimization

B2B SEO Trends and Strategies for Voice Search Optimization

Content Creation

Jul 19, 2024

august social media holidays

August 2024 Social Media Holidays

Content Creation

SEO

Jul 12, 2024

AI in B2B Content Marketing

AI in B2B Content Marketing: Automation in SEO, Content Strategies, & Optimizing Content

Strategy

Content Creation

Jun 27, 2024

interactive content for lead generation

Interactive Content for Lead Generation: Engagement Strategies in B2B Marketing

Strategy

Content Creation

Jun 21, 2024

B2B branding on YouTube

How To Create a B2B YouTube Strategy

Content Creation

Jun 13, 2024

July social media holidays

The B2B Social Media Guide for July 2024 Holidays

Strategy

Jun 6, 2024

Navigating the Spectrum of Brand Management Strategies

Content Creation

SEO

Jun 5, 2024

What's Your Clickthrough Rate?

CTA Optimization for B2B Blogs: Effective Strategies, Improving Conversion Rates, and SEO-Friendly Calls-to-Action

Strategy

Jun 4, 2024

B2B influencer marketing (a guide)

B2B Influencer Marketing Strategies: Collaboration, Marketing ROI, Choosing the Right Influencers, and Content Strategies

Content Creation

May 17, 2024

June Social Media Holidays

June 2024 Social Media Holidays for B2B Brands + ChatGPT Prompts

Content Creation

Apr 29, 2024

May Social Media Holidays

May 2024 Social Media Holidays for B2B Brands + ChatGPT Prompts

SEO

Apr 19, 2024

Everything you need to know about the Google core update

Notice a Drop in Rankings? How Google's Core Update Affects Your Site + How To Recover

Content Creation

SEO

Strategy

Mar 29, 2024

Social Media Holidays for B2B Brands plus ChatGPT Prompts

April 2024 Social Media Holidays for B2B Brands + ChatGPT Prompts

Strategy

Mar 27, 2024

Elevating Web Security: Mastering TLS Protocols, SSL Certificates, and Beyond

Content Creation

Mar 15, 2024

Women's History Month

What Can My Brand Do for Women’s History Month?

Strategy

Feb 29, 2024

Mastering Customer Journey Mapping: A Miro Workshop Guide

Mastering Customer Journey Mapping With Your Team: A Miro Workshop Guide

SEO

Feb 23, 2024

Mobile First Indexing

Making Mobile-First Indexing Easy: Practical Tips and Strategies

Strategy

Feb 6, 2024

The best b2b marketing channels in 2024

Maximizing B2B Growth: The Best B2B Marketing Channels to Leverage in 2024

Strategy

Jan 30, 2024

Ethical Branding

Ethical Branding in B2B: Navigating the Path to Trust and Sustainability

SEO

Jan 23, 2024

Semantic Keywords

The Marketer's Handbook to Semantic Keywords

SEO

Strategy

Jan 18, 2024

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How To Create And Optimize Your 2024 SEO Strategy

Content Creation

Jan 17, 2024

B2B Marketing on TikTok

Get On Board With B2B TikTok Marketing: 8 Content Ideas to Inspire You

SEO

Strategy

Jan 10, 2024

What Your Target Audience Is Searching For

How To Know What Your Target Audience Is Searching For (+ All the Free Tools You’ll Need!)

Content Creation

Jan 2, 2024

WordPress versus Webflow

Webflow vs WordPress: Which Is Better for B2B in 2024?

SEO

Dec 19, 2023

Everything About SEO Answered

Every Question About SEO Answered

Content Creation

Dec 7, 2023

Creating B2B Customer Portals

Using No-Code Development to Create a B2B Customer Portal

Strategy

Dec 5, 2023

The Power of B2B Email Marketing

Unlocking the Power of B2B Email Marketing for Lead Generation in 2024

Content Creation

Nov 30, 2023

Achieving Stardom Through Viral Content

From Zero to Hero: Your Guide to Achieving Viral Stardom

Content Creation

Strategy

Nov 28, 2023

B2B Innovation in 2024

The Ultimate Guide to B2B Innovation in 2024

SEO

Strategy

Nov 21, 2023

Marketing automation: strategies, tools, and tips image in a computer screen

2024 Guide to Increasing Traffic, Leads, and Optimizing Conversions

Strategy

SEO

Nov 16, 2023

Benefits of Guest Posting

5 Reasons Guest Posting Will Enhance Your Digital PR Strategy

Strategy

Nov 10, 2023

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How to Implement Marketing Automation: Strategies & Tips for 2024

SEO

Nov 8, 2023

A graphic with a generic bar graph that says "Keyword Rankings"

Understanding Initial SEO Rankings and Tips for Improvement

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Nov 2, 2023

Woman interacting with buyer trend report

2023 B2B Buyer Trends & Bold Predictions for 2024

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Nov 2, 2023

B2B Account Based Marketing

A Comprehensive Guide to B2B Account Based Marketing (ABM) in 2024

Content Creation

Strategy

Nov 2, 2023

An illustration of a browser window with the Steel Croissant website address in the top left corner. The page is labeled "The Digital Marketing Content Strategy." It includes a five step process that reads "Discovery, Strategy Development, Execution, Evaluation, and Results."

How To Create a Winning Digital Marketing Content Strategy for 2024 and Beyond

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Nov 2, 2023

Ai in 2024

How To Leverage Artificial Intelligence in 2024

Strategy

Content Creation

Oct 31, 2023

A man talking into a camera for a B2B social media post

How B2B Businesses Can Win at Social Media

SEO

Oct 25, 2023

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5 Reasons You're Seeing Lousy Results From Your SEO Strategy

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Oct 24, 2023

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Today’s B2B Buyer is Different Than Yesterday’s. How Well Do You Know Your Buyers?

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Oct 20, 2023

Mastering B2B Video Marketing

A Guide to B2B Video Marketing [Content Strategy Tips + Scripting Techniques]

Strategy

Oct 11, 2023

Webflow Conf 2023 Workshop

Webflow Conference 2023: What We're Looking Forward to

Strategy

Oct 10, 2023

The Ethics of AI: the Good, the Bad, and the Ugly

Content Creation

Sep 27, 2023

Power of B2B video content

How To Create Your B2B Video Marketing Strategy + Best Practices

Content Creation

Sep 7, 2023

An illustration of a browser window with the Steel Croissant website address in the top left corner. The window displays a large box that reads "What's the Real Deal About CTAs?"

CTA Optimization: Crafting Compelling Calls-To-Action for Higher Conversions

Content Creation

Aug 25, 2023

An illustration of a browser window with the Steel Croissant website address in the top left corner. There is an image of a video player in the window.

LinkedIn Is Dying and YouTube Is the Future for B2B Content Marketing

Strategy

SEO

Jul 28, 2023

An illustration of a browser window with the Steel Croissant website address in the top left corner. The page is labeled "Competitive Landscape Audit." It includes a list that reads "Analyze your competitor's product offerings, pricing strategies, marketing efforts, customer service, financial performance, and customer feedback."

A Guide to Conducting a Competitive Landscape Audit

SEO

Jul 21, 2023

An illustration of a browser window with the Steel Croissant website address in the top left corner and the phrase "Entity SEO" in the top right corner

A Guide to Entity SEO: Introduction, Strategies, and Optimization Tips

Strategy

Jul 13, 2023

A woman walking past a giant screen that reads CRO for conversation rate optimization with a shopping cart

Introducing Conversion Rate Optimization, and How to Increase B2B Leads on Your Website

Content Creation

SEO

Strategy

Jun 19, 2023

Three people interacting with a life size website

Beyond Keywords: How to Optimize Your SEO Strategy for Conversion Rate Optimization

Content Creation

Strategy

SEO

Apr 25, 2023

Computer with online AI chat on the screen

Get the Most Out of ChatGPT: Top Prompts for Quality Responses [+ Examples for Marketers]

Strategy

Content Creation

Apr 14, 2023

An illustration of a person standing in front of a post with seven labeled signs pointing different directions. The signs are labeled "Strategy, B2B, B2C, KPIs, Personas, SEO, and Social Media." They are holding a map in their hand.

A Comprehensive Guide To Creating an Actionable Marketing Roadmap

Strategy

Mar 23, 2023

An illustration of a giant screen with various analytics displayed on it. There are two people standing at the bottom, interpreting the data.

Six Essential Steps to Effectively Managing Marketing Projects

SEO

Strategy

Mar 17, 2023

An illustration of a person popping out of a phone screen. They are holding a megaphone and surrounded by positive emojis.

Mastering Paid Advertising: A Guide to Running Effective Ads for B2B Businesses

Strategy

Mar 9, 2023

An illustration of a marketer surrounded by various computer windows with comments and likes onscreen

The Complete Guide To Social Listening

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Feb 17, 2023

An illustration of a person holding a stack of documents shaking hands with a three person marketing team

How To Prepare for Your First Marketing Meeting

SEO

Feb 7, 2023

An illustration of a computer screen. The computer mouse is hovering over an image of a woman throwing a frisbee to her dog A box of text appears next to the mouse arrow. It says: "An illustration of a woman standing in a park. She is throwing a frisbee away from her. Her dog jumps to catch it."

A Comprehensive Guide to Alt Text and Why It Matters

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Jan 27, 2023

An illustration of four people with different body shapes and skin tones consuming media through their phones, computers, and TV's

A Comprehensive Roadmap to Inclusive Marketing

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Jan 13, 2023

An illustration of a magnifying glass being held over a YouTube video

Your Complete Guide to Creating a Kickass Video SEO Strategy

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Dec 16, 2022

An illustration of a person sitting at their computer. They are thinking about a bicycle, and using their computer to search for something related to bicycles.

How to Create Content Related to Search Intent

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Dec 8, 2022

A web graph that shows "Sales Enablement" in the center with 6 arms extending from it. The arms are labeled "Sales and Marketing Alignment," "Nurturing Workflow Automation," "Sales Content and Collateral," "Persona-Driven Messaging," "Sales Metrics and Software," and "Personalized Sales Content."

How To Create a Sales Enablement Strategy To Improve the Sales Process

SEO

Nov 11, 2022

A graphic showing a computer monitor with Google Analytics on the screen. The monitor has vines and flowers growing around it.

How To Track the ROI of SEO

Content Creation

Strategy

Nov 4, 2022

An illustration of a computer monitor. On the screen, we see an email from Steel Croissant. In the email body is a Steel Croissant newsletter.

Effective Guest Post Outreach Made Easy [+ Free Email Templates]

Strategy

Oct 28, 2022

A graphic with the letters "CTR" in center.

10 Proven Tactics To Write Effective Blog Titles With High CTRs [+ Examples]

Strategy

Oct 21, 2022

An illustration of two people reaching out to one another. In between their hands is a large floating heart.

The Importance and Implications of Ethical Branding

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Oct 7, 2022

An illustration of a computer monitor with a blog post on screen. That blog post has an image of two people shaking hands.

10 Tips To Write a B2B Blog Post To Build Your Audience

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Sep 19, 2022

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The Power of B2B Short Form Video Marketing: an Actionable Guide

SEO

Sep 9, 2022

An illustration of a computer monitor with an analytics display and the word "SEO" across the screen

Is SEO Worth it? 17 Stats That Prove SEO is Good For Business

Strategy

Jul 27, 2022

A graphic showing the path from the Baby Boomer Generation, to Generation X, to Millenials, to Generation Z

How To Connect With Gen Z Workers and Buyers

Strategy

Jul 20, 2022

Microscope looking at a group of people living their daily lives

How to Conduct Customer Research in a Post Pandemic World

Strategy

Jul 13, 2022

An illustration of three people examining a booth at an event. There is someone running the booth talking to one of the visitors. All four people are wearing medical-grade face masks.

The Future of In-Person Events: Will They Be Making a Comeback Anytime Soon?

Strategy

Jul 5, 2022

A graphic showing a search result on Google. It has arrows pointing to the different SEO elements.

What Are Title Tags and Meta Descriptions? Easy Tips to Boost Traffic

Strategy

Jun 30, 2022

A marketer puts on a presentation showing how their customer went from upset to satisfied

Outcome Selling: How to Communicate Value to Prospective Customers and Drive Sales

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Jun 20, 2022

A picture of a woman shopping with a computer screen, phone, shopping bag, and social media image in the background.

5 Easy Ways To Deliver an Omnichannel Experience to B2B Buyers

Content Creation

Strategy

Jun 13, 2022

A graphic of a content strategy with various icons representing digital media and writing

How To Create Your First Content Marketing Strategy

Strategy

May 27, 2022

Man walking away from cashier with shopping bag

5 Benefits B2B Sellers Get From a Post-Purchase CX Strategy

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May 18, 2022

An illustration of a cartographer standing with his map-making tools.

The Complete Guide to B2B Customer Journey Mapping

Strategy

May 3, 2022

storybook-titled-storytelling-with-clouds-in-background

Why Your Brand Should Never Underestimate a Good Story: [+ Brand Examples]

Content Creation

Apr 22, 2022

What’s the Secret to Content Creation? Discover the Power of a Roadmap

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