Transforming an Industry Titan’s Online Presence
Steel Croissant revamped Fontaine Trailer's website for enhanced brand showcase, user engagement, and lead generation.
"We've seen a substantial increase in traffic"
We needed our new site to be an engine for driving demand for our products and for engaging our dealers, salespeople, and end users. We turned to Steel Croissant to help us rethink our digital strategy, starting with the role our website plays in appealing to our customer personas. The results speak for themselves. Since partnering with Steel Croissant, we’ve seen a substantial increase in traffic and end-user inquiries and have received numerous positive comments from industry experts. We’re excited to stay ahead of the digital curve by continuing to grow our web presence with Steel Croissant’s help.
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About Project
Steel Croissant revamped Fontaine Trailer's website, creating an intuitive, visually engaging platform. The impact was significant: increased user engagement, higher organic traffic, and strengthened industry presence, benefiting both dealers and end-users.
About Project
Steel Croissant revamped Fontaine Trailer's website, creating an intuitive, visually engaging platform. The impact was significant: increased user engagement, higher organic traffic, and strengthened industry presence, benefiting both dealers and end-users.
The Client
Fontaine Trailer is the largest platform trailer manufacturer in North America. They’ve been a pioneer in the trailer industry since 1945, with their innovative products quickly becoming a buyer’s first choice in platform trailers. They take pride in their high quality trailers, and top-notch customer service.Recently, Fontaine Trailer has been on a mission to modernize their brand. They approached Steel Croissant with a crucial mission: to update their website and elevate its effectiveness in showcasing their brand and products. Their aim was to not only tell their brand story more effectively but also to boost lead generation, particularly from a diverse audience including truck drivers and their primary customer base of dealers, dealer salespeople, and fleets.
The Client
Fontaine Trailer is the largest platform trailer manufacturer in North America. They’ve been a pioneer in the trailer industry since 1945, with their innovative products quickly becoming a buyer’s first choice in platform trailers. They take pride in their high quality trailers, and top-notch customer service.Recently, Fontaine Trailer has been on a mission to modernize their brand. They approached Steel Croissant with a crucial mission: to update their website and elevate its effectiveness in showcasing their brand and products. Their aim was to not only tell their brand story more effectively but also to boost lead generation, particularly from a diverse audience including truck drivers and their primary customer base of dealers, dealer salespeople, and fleets.
Photography
With the finalized designs in place, it was time to update the brand’s imagery. We wanted to integrate a rich array of photo and video content to compliment the user-friendly design. This approach would not only captivate visitors but also provide them with a more immersive experience with Fontaine’s products and brand story. We wanted site visitors to get the full experience of Fontaine Trailer, so we went to their main plant in Haleyville, Alabama ourselves.We spent our time touring the facility and capturing images of all the different processes required to build their trailers. Many of these images now adorn the new Fontaine Trailer website and do a much better job of showing off their products, accessories, processes, and people.
Photography
With the finalized designs in place, it was time to update the brand’s imagery. We wanted to integrate a rich array of photo and video content to compliment the user-friendly design. This approach would not only captivate visitors but also provide them with a more immersive experience with Fontaine’s products and brand story. We wanted site visitors to get the full experience of Fontaine Trailer, so we went to their main plant in Haleyville, Alabama ourselves.We spent our time touring the facility and capturing images of all the different processes required to build their trailers. Many of these images now adorn the new Fontaine Trailer website and do a much better job of showing off their products, accessories, processes, and people.
Search Engine Optimization
Once the site was up and running, a comprehensive SEO strategy was implemented, encompassing measures to boost the website's health score, increase domain authority, and enhance visibility on search engines. This strategic approach and our team’s efforts significantly amplified traffic to the site and overall online visibility. Fontaine Trailer is now ranking for more relevant keywords than ever on Google.
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Search Engine Optimization
Once the site was up and running, a comprehensive SEO strategy was implemented, encompassing measures to boost the website's health score, increase domain authority, and enhance visibility on search engines. This strategic approach and our team’s efforts significantly amplified traffic to the site and overall online visibility. Fontaine Trailer is now ranking for more relevant keywords than ever on Google.
Results
The work we did for Fontaine Trailer helped elevate the industry-leading brand and bring them into the modern digital age. Our photography serves to show off their products. It also provides a more intimate look at Fontaine Trailer's homebase in Haleyville, Alabama, reinforcing their "American-made" value statement.
Their modernized website effectively showcases the brand and its products with features like 'Build My Trailer' that empowers customers to tailor products to their needs. Continued SEO enhancements increased visibility and attract more traffic, bringing qualified leads to the website.
Our work with Fontaine Trailer stands as a testament to our commitment to helping brands transform their online presence.
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Results
The work we did for Fontaine Trailer helped elevate the industry-leading brand and bring them into the modern digital age. Our photography serves to show off their products. It also provides a more intimate look at Fontaine Trailer's homebase in Haleyville, Alabama, reinforcing their "American-made" value statement.
Their modernized website effectively showcases the brand and its products with features like 'Build My Trailer' that empowers customers to tailor products to their needs. Continued SEO enhancements increased visibility and attract more traffic, bringing qualified leads to the website.
Our work with Fontaine Trailer stands as a testament to our commitment to helping brands transform their online presence.
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