September 2024 Social Media Holidays

When marketing your B2B company, your clients may be businesses but decisions are made by human leadership within. This is why B2B social media marketing can be highly effective when you know how to appeal to the audience that runs the businesses you cater to. Holidays are a great way to connect through social media because they give you a reason and a theme to anchor your posts, allowing you to frame your products and pursuit of visibility in a new light with each new holiday.

September is rich with opportunities for B2B brands to engage with audiences through creative holiday-themed content. By leveraging these many holidays on social media, you can drive engagement, showcase your brand's unique personality, and maintain a steady content stream.

Looking for a list of September holidays for your B2B social media marketing inspiration? We have one for you here with B2B strategies for each of the 11 unique holidays that take place in September.

September 2024 Holidays:

Labor Day – September 2

Labor day is a great time to focus on the team. Everyone has worked hard and deserves a break. You can frame this to suit your specific brand message, but Labor Day content is particularly well-suited to HR services, productivity tools, and workforce solutions.

Labor Day allows you to incorporate themes of employee well-being, celebrating the outcomes of hard work, and solutions that make working life easier like automation, software tools, and advanced equipment.

Here are a few inspirational B2B Labor Day content ideas

• Share tips on work-life balance and employee wellbeing
• Share how your brand is celebrating Labor Day
• Host a virtual panel discussing labor trends and future work environments
• Offer special promotions that will enhance workplace efficiency
• Feature inspiring labor or employee wellness stories
• Invite your audience to share their Labor Day plans

ChatGPT Prompt Inspo: 

“How can (insert your brand info/URL here) celebrate Labor Day by promoting work-life balance?”

National Cheese Pizza Day – September 5

Everyone loves pizza, and pizza parties have a warm place in the heart of every worker who sees a stack of steaming boxes in the break room around lunchtime. National Cheese Pizza Day is September 5th and the perfect opportunity for some light-hearted fun in your B2B social media marketing strategy.

Everyone can celebrate Cheese Pizza Day as a time to kick back and enjoy delicious, cheesy lunch with coworkers, business partners, and clients. Of course, this holiday is particularly useful for brands in food service including restaurant suppliers and hospitality.

Here are a few inspirational ideas for social media posts on National Cheese Pizza Day

• Offer branded discounts through local pizzerias ("Use the code OurBrand for a discount!")
• Feature your products or industry facts as a pizza infographic
• Share fun pizza facts and cheese history
• Host a pizza-making or decorating contest with your social media followers
• Share pictures of your office cheese pizza party and invite others to share
• Hold a poll for favorite pizza toppings (to add to cheese pizza)
• Offer a special pizza-party deal for new September clients

ChatGPT Prompt Inspo: 

“Suggest creative ways (insert your brand info/URL here) can celebrate National Cheese Pizza Day, such as hosting a virtual pizza-making contest.”

Read a Book Day – September 6

Did you know that September 6 is Read a Book day? This holiday is a celebration of literacy and an opportunity to talk about some really good books. The decision-makers in your B2B target audience could very well be avid readers and may have quite a bit of fun engaging in content surrounding this unique holiday.

This holiday can be fun for everyone, discussing industry books, inspirational authors, and who "wrote the book" on relevant subjects. The holiday is especially great for B2B brands such as publishers, educational institutions, tech companies, and corporate trainers. 

Here are a few ideas to guide your B2B content on Read a Book Day

• Share a list of industry-related book recommendations
• Host a virtual book club or a special author Q&A session (if you have access to an industry author)
• Invite your audience to share their favorite industry-related books
• Discuss the books that inspired you and invite your audience to share
• Encourage social media followers to share their favorite reads
• Share a list of short books that can be read in one day
• Spotlight a staff pro who "wrote the book" on an industry skill
• Publish an insightful industry study

ChatGPT Prompt Inspo: 

“What are some engaging ways (insert your brand info/URL here) can celebrate Read a Book Day, such as organizing a virtual book club?”

Beard Day – September 7

There is even a holiday dedicated to beards. Beard Day, celebrated on September 7th, is a fantastic holiday to focus on grooming products, lifestyle brands, barber shops, and fun in general. This silly holiday is an opportunity for funny graphics all the way to serious facial hair styling guides.

Brands that cater to the beauty industry or masculine-focused brands can post fun beard-themed social media content. But that doesn't leave out non-beard-related brands. You can make amusing beard-themed infographics, share beards on staff, or creatively relate your products for beards - no matter how unlikely your audience will get a laugh.

Explore inspirational ideas for Beard Day B2B social media content.

• Offer beard grooming tips and product recommendations
• Host beard styling competitions with prizes for the most X beard (fluffy, villainous, fancy, long, venerable, etc)
• Share testimonials or before-and-after transformations from clients (with beards)
• Share a collage of all the beards on your staff
• Design a creative beard-related infographic regarding your products or services
• Share a drawing of you company mascot with a beard

ChatGPT Prompt Inspo: 

“How can (insert your brand info/URL here) engage audiences on Beard Day with grooming tips and product promotions?”

Grandparents Day – September 8

On September 8th, we celebrate Grandparents Day. One of the best reasons to celebrate is because many business decision-makers are grandparents themselves. Grandparents Day is an opportunity to share a unique blend of serious and light-hearted content that celebrates families, venerability, healthcare, and beyond.

Grandparents Day is a holiday that is ideal for all B2B brands because the theme is so universal. However, it may pose special opportunities for brands in healthcare, retirement services, and family-focused brands.

Here are a few fun and useful ideas to inspire your B2B Grandparents Day content

• Share stories and wisdom from the grandparents on your staff
• Showcase how your products benefit families and seniors
• Organize a social media contest for grandparent-grandchild or multi-generational photos
• Offer special senior discounts or offers for products and services that benefit seniors
• Share testimonials that feature grandparents

ChatGPT Prompt Inspo: 

“What are ways (insert your brand info/URL here) can celebrate Grandparents Day, such as organizing an online grandparent photo contest?”

Suicide Prevention Day – September 10

On September 10th, we recognize Suicide Prevention Day. Content on this day should feature compassionate and sensitive themes offering hope and understanding to those going through a hard time.

Many brands, B2B and beyond, use September 10th to come together and share internet-wide support for those struggling with depression and hardship during this time. This may also be an appropriate date to boost the visibility of services and resources that can help. All brands can take part, and brands that focus on mental health, wellness, or nonprofits often step into the spotlight.

Here are a few appropriate ideas for B2B content on Suicide Prevention Day

• Share a message of support and hope
• Share resources and support network contact information for mental health organizations
• Host a webinar featuring mental health professionals discussing prevention strategies
• Share statistics regarding depression and wellness in your industry, and feature programs focused on helping
• Partner with organizations to promote mental health awareness campaigns

ChatGPT Prompt Inspo: 

“Suggest sensitive ways (insert your brand info/URL here) can acknowledge Suicide Prevention Day, such as sharing mental health resources.”

September 11

September 11th is another day of recognition and remembrance that requires sensitivity if brands choose to acknowledge it publicly. It is a time to remember those who died and support those still affected by the aftermath 20+ years later. Brands typically approach this holiday with respect and compassion.

Brands that may find their content aligns with September 11th include security firms, government contractors, community service organizations, mental health services, and nonprofits.

Potential content on this date might include

• Stories of heroism and resilience from September 11th
• A place to share stories and pictures of those lost and experiences relating to the tragedy
• A shared moment of silence and reflection on social media
• Initiatives supporting first responders and their families.

ChatGPT Prompt Inspo: 

 “What are respectful ways (insert your brand info/URL here) can commemorate September 11, such as honoring first responders?”

International Day of Peace – September 21

September 21s is when the world celebrates the shared goal of international peace, started by the United Nations. It celebrates the strengthening of ideals for peace among all nations and peoples. This is a powerful holiday where all brands can come together to share a vision of a peaceful and healthy future for everyone on Earth.

The International Day of Peace can be promoted by all B2B businesses (everyone, really), but brands that may resonate particularly well with this holiday include nonprofits, educational brands, the art industry, conflict resolution services, the security industry, and crisis response services.

Here are a few ways you might incorporate the International Day of Peace into your B2B social media strategy

• Share stories of crisis and conflict resolution in the industry.
• Spotlight international business networks building peaceful bonds
• Invite your audience to share stories of friendships and business partnerships across international lines
• Share an infographic regarding global activity in your industry
• Encourage international audience members to connect
• Highlight stories of individuals or organizations making a positive impact.
• Share messages and quotes promoting peace and understanding.

ChatGPT Prompt Inspo: 

“How can (insert your brand info/URL here) celebrate International Day of Peace, promoting conflict resolution and unity?”

Autumn Equinox – September 22

This year, the Autumn Equinox (when the day and night are exactly the same length) is September 22nd. This is a mystical time with both mythical and practical meaning. It marks the introduction of fall, serving as a mathematical indicator that it's time for many brands to switch to holiday season preparations - if they haven't already.

Autumn is a powerful theme on its own and the Autumn Equinox is a great opportunity to spotlight your autumn-themed content on a specific day. This holiday is great for retailers, lifestyle brands, and home decor companies for obvious reasons, but it's also powerful for any industry that changes gears between winter and summer season operations.

There are several ways to tailor the autumn equinox to your B2B social media marketing purposes.

• Share tips for transitioning into fall, whether lifestyle, decor, or business operations
• Host a seasonal sale or promotion for autumn starting on the Equinox
• Offer cold weather tips now that the days are officially shorter from this point
• Play on the day of balance with an infographic on other balanced forces in your industry
• Spotlight changes in the market that occur in autumn after the Equinox
• Begin your Halloween content, it's time to get spooky

ChatGPT Prompt Inspo: 

“What are creative ways (insert your brand info/URL here) can celebrate the Autumn Equinox with fall-themed content?”

National Comic Book Day – September 25

With the rise of comic book movies, National Comic Book Day is getting more attention than ever. This is a day to celebrate great comics of the past, your favorite comics, most inspiring comics, and comics that are currently rising stars. In the B2B sphere, it's important to remember that many of your audience members are still kids at heart (aren't we all?) and may have their own comic-book-related interests and stories to tell.

This is a great holiday for publishing companies, entertainment brands, and bookstores (or their suppliers), but comic book content has spanned such a broad scope and influenced so many of today's business leaders that the day is really a universal opportunity to speak to your audience.

Here are a few great ideas to inspire your National Comic Book Day B2B content

• Share examples where your industry was featured in comic books
• Invite your audience to share what comic book most inspired them to succeed in business
• Host a comic book art contest for fan art and original heroes
• Share insights into the history and impact of comic books
• Share your staff's favorite comic books
• Partner with local comic shops or publishers for exclusive promotions

ChatGPT Prompt Inspo: 

“How can (insert your brand info/URL here) celebrate National Comic Book Day by hosting a virtual comic art contest?”

National Pancake Day – September 26

Everyone loves pancakes. This universal fondness for fluffy breakfast can act as a fun bonding point between your B2B brand and your target audience through lighthearted content. Brunch together with your social media followers as you share content that inspires their appetite and helps them feel closer to you as two groups of humans that operate compatible businesses. Brunch makes everything better.

Now is the time to celebrate everything pancakes. Food and beverage companies, hospitality, and kitchenware brands may have a head start, but every B2B brand can get in on this breakfast-themed social media bonanza.

Here are some of our favorite ways to B2B market on social media for National Pancake Day

• Share pictures of your company's pancake brunch
• Invite everyone to share their favorite pancake recipes and topping combinations
• Design an infographic showing industry facts in a pancake stack
• Share an image of your mascot eating pancakes
• Share a video on how to make and flip perfect pancakes
• Host a virtual pancake-making class
• Hold a pancake decorating contest
• Partner with local restaurants for exclusive pancake-themed offers

 ChatGPT Prompt Inspo: 

“Suggest creative ways (insert your brand info/URL here) can celebrate National Pancake Day, such as virtually hosting a pancake decorating contest.”

Holiday Hashtag Strategy for B2B Social Media Marketing

When building your B2B social media marketing strategy, holidays are a great way to channel your brand personality and connect on a universal level with your audience. Funny themed jokes or relatable messaging can help you connect and step outside the box of always talking directly about your brand, products, and services. Holiday marketing offers an opportunity to connect and get your audience engaged, sharing their own content as well as viewing what you have to share.

Just don't forget your hashtags. Hashtags are like power-keywords in the social media sphere. People sort their content by hashtags, and platforms target feed content based on hashtags that people seem to like the most. Holiday hashtags are particularly effective on the day they are most relevant. Do your hashtag research and be sure to include the right holiday hashtags with each holiday post.

Benefits of Hashtags in Holiday Marketing

• Enhanced Visibility: Using hashtags increases the reach of your posts and helps you connect with a broader audience interested in the same topics.
• Community Engagement: Hashtags foster a sense of community among users celebrating the same holiday, allowing brands to join the conversation.
• Targeted Reach: The strategic use of hashtags enables brands to reach specific demographics and tailor content to their interests.

Examples of September Holiday Hashtags

• Labor Day #LaborDay #WorkSmart
• Read a Book Day #ReadABookDay #BookWorm
• Suicide Prevention Day #SuicidePrevention #MentalHealthMatters
• September 11 #NeverForget #HonorAndRemember
• National Pancake Day #PancakeDay #BreakfastGoals
• National Coffee Day #CoffeeDay #CoffeeLovers

Charge Up Your B2B Social Media Holiday Strategy

Holiday social media marketing is a powerful tool for B2B brands, helping you to connect with your audience and present your brand personality in a new light for each new holiday. Integrating holiday-themed content into B2B social media enhances engagement and fosters meaningful connections with your audience. 

In September, you can celebrate holidays like Labor Day, National Cheese Pizza Day, and International Day of Peace to build a stronger bond with your audience and show your sense of humor or deeply rooted values that business decision-makers will resonate with. Planning ahead ensures a steady stream of relevant and timely content that will hit exactly right on these special days.

And if planning out holiday-themed content sounds like something you would do if you had more time to dedicate to your brand’s social media, have no fear. You can entrust your social media strategy to us here at Steel Croissant.

We can work with you to create captivating holiday content that connects your specific B2B brand with your audience. Contact us today to learn more!