The Steel Croissant recipe for social media success: TikTok

It’s no secret that the video-based social media platform TikTok has taken the internet by storm. In less than 4 years, it has attracted around one billion monthly active users worldwide.

TikTok videos have gone viral all across the internet. The app is a favorite amongst members of the GenZ and late Millennial generations, average users spending nearly an hour a day scrolling through suggested videos. Responsible for some of the latest memes, trends, and challenges on almost every social media channel out there, TikTok has become a cultural phenomenon in a very short amount of time. And while some may wonder if TikTok is really here to stay, we can’t help but think back to 2013 when people were asking Snapchat that very same question. 

With its widespread reach and virality potential, TikTok has also become the newest spot for brands trying to market themselves to a fresh audience. The value of TikTok lies in the potential to reach and convert young, impressionable buyers who are more open to trying new things and less likely to have already sworn their loyalty to specific brands. After all, it’s not a secret that there is a greater lifetime value with younger consumers.

Precisely because of TikTok’s propensity for drawing a younger audience, brands are definitely required to use a more specific approach if they want to successfully navigate this space.

This post will serve to guide you into the app and help you decide whether or not this is the right place for you!